SWOT Analysis Template

Learn more about your business or project by conducting a SWOT analysis. Our free SWOT template walks you through every step of the process.

Use template
Share this






SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Our SWOT template is a powerful planning tool that helps project managers assess the internal and external factors that can impact a project's success.

Your success in a project is often determined by the ability to identify and mitigate risks, capitalize on opportunities, and leverage strengths. This is where SWOT analysis comes into play.

The process of conducting a SWOT analysis involves identifying internal and external factors, prioritizing them, and creating an action plan. Our free SWOT analysis template allows you to apply the framework and connect strategy with implementation. Visualize business details with board view, create new tasks and improve decision-making within your team.

SWOT is key if you want to work effectively and efficiently. Let's do a quick deep-dive on each element with SWOT, starting with Strengths

🎁 Free resource: Write your next SWOT analysis in seconds with AI

Unlocking success: unveiling your strengths through SWOT

Strengths are the internal factors that give a project or an organization a competitive advantage. These can be unique capabilities, resources, or expertise that set them apart from their competitors.

Some examples of strengths could include having a highly skilled workforce or possessing advanced technology or infrastructure. Identifying strengths is crucial because it allows the organization to capitalize on its advantages and leverage them to achieve its goals.

Overall, strengths are internal assets or skills that give an organization a competitive edge and contribute to its success. Identifying and understanding these strengths in the swot template is crucial for effective strategic planning and decision-making.

5 Tasks to complete in the SWOT template to define your strengths

  • Assess Brand Strength: Evaluate our brand reputation and recognition in the market. How does it give us a competitive edge?
  • Evaluate Financial Resources: Conduct an in-depth analysis of our financial assets and determine how they contribute to our competitive strengths.
  • Identify Technological Strengths: Examine our technological resources and capabilities. Determine how our technological prowess provides us with a competitive advantage.
  • Assess Workforce Strength: Evaluate the skills, expertise, and performance of our workforce. Identify the ways in which our team contributes to our strengths.
  • Evaluate Leadership Strengths: Assess the effectiveness and influence of our leadership team. How does our leadership provide us with a competitive edge?
🎁 Free resource: Duplicate our step-by-step free swot analysis template to set your team up for success. 
Strengths in the SWOT analysis template: example of a task to asses the brand strength.

Diving deep: exploring weaknesses

Weaknesses refer to internal factors within an organization that detract from its ability to achieve its desired goals. Identify vulnerabilities or areas that require change to improve efficiency and remove obstacles.

For example, weaknesses could include outdated technologies or systems, lack of employee training or development opportunities, communication issues within the organization, or inadequate resources.

Defining your weaknesses in the editable swot analysis template

  • Identify Key Weaknesses: Conduct a review of areas where we are falling short of our goals or are at a disadvantage compared to our competitors.
  • Review Resource Constraints: Identify areas where limited resources are hindering our progress or performance.
  •  Evaluate Service Weaknesses: Review customer feedback and identify any areas of dissatisfaction regarding poor service that need to be addressed.
  • Conduct Internal Skills Gap Analysis: Identify areas where our team lacks the necessary skills or expertise, and plan for capacity building.
  • Evaluate Technological Weaknesses: Assess our technology infrastructure and identify areas where we are lagging behind our competitors.
🎁 Free resource: Duplicate our step-by-step free swot analysis template to set your team up for success. 
SWOT template weaknesses task example. Review resource constraints. task has title, description, assignees, start-and-due dates and more to collaborate together.

Narrow down your opportunities

Opportunities in SWOT refer to external factors or conditions that can be advantageous to an organization or project. SWOT opportunities are outside of the organization's control but can be leveraged to achieve organizational goals or improve performance.

Examples of opportunities might include emerging trends, technological advancements, market changes, or potential collaborations.

Identifying and capitalizing on opportunities is crucial for strategic planning and decision-making. By understanding these opportunities, organizations can take advantage of them to gain a competitive edge and drive success.

Defining your opportunities: 5 key activities in the SWOT template

  • Identify Market Opportunities: Conduct market research to identify unfulfilled customer needs or potentially lucrative new markets.
  •  Evaluate Technological Advancements: Review recent technological advancements in our industry that we could potentially leverage.
  • Assess Policy-Driven Opportunities: Review recent changes in government policy or regulations that could provide new opportunities for our business.
  • Identify Partnership Opportunities: Evaluate potential strategic partnerships that could help us expand our reach or enhance our services.
  • Explore Geographic Expansion Opportunities: Research potential new regions or markets where our products or services could be successful.
🎁 Free resource: Duplicate our step-by-step free swot analysis template to set your team up for success. 
Free swot analysis template opportunities example with evaluating technological advancements

Mitigating threats: risk management with the SWOT template

Threats refer to external forces that could negatively impact a project or organization. Factors are beyond the organization's control and can pose risks to the achievement of goals.

Examples of threats can include, among other things, competitive pressures, changes in regulations, or economic downturns.

By identifying and assessing these threats through the free SWOT template, project managers can proactively plan and implement strategies to mitigate their impact. This can involve contingency plans, risk management strategies, or even adjusting project timelines or scope to minimize potential risks.

Threat management: 5 tasks in the free SWOT analysis template

  • Identify Potential Threats: Analyze external elements, such as shifting market trends or competitive activity, that could potentially impact our business negatively.
  • Monitor Competitive Activity: Regularly track and analyze our competitors' activities and strategies.
  • Assess Economic Threats: Review economic forecasts and identify potential downturns or financial threats that could impact our business.
  • Evaluate Regulatory Changes: Stay updated with changes in regulations or policies that could pose a threat to our operations or market position.
  • Monitor Technological Threats:  Keep an eye on technological advancements by competitors that could disrupt our market position.
🎁 Free resource: Duplicate our step-by-step free swot analysis template to set your team up for success. 
editable swot analysis template example of a threats task: monitor competitive activity.

Analysis and review: bringing it all together

Each list of the free SWOT template provides guidance on how to gather relevant information for your strengths, weaknesses, opportunities and threats. Once the SWOT analysis is completed you should share your findings with colleagues and turn it into an action plan.

Here are 5 activities to wrap up your learnings from each list in the SWOT template

  • Compile SWOT Analysis: Compile all identified strengths, weaknesses, opportunities, and threats into a comprehensive SWOT analysis.
  • SWOT Analysis Review: Description: Review the compiled SWOT analysis with the team, ensuring it provides a clear view of our current state and potential future scenarios.
  • Develop Action Plan: Based on the SWOT analysis, develop an action plan to leverage strengths, address weaknesses, seize opportunities, and mitigate threats.
  • Share SWOT Analysis and Action Plan: Share the finalized SWOT analysis and action plan with all relevant stakeholders.
  • Monitor Progress and Update SWOT Analysis: Regularly monitor progress against the action plan and update the SWOT analysis template as required to reflect changes in our internal and external environment.
🎁 Free resource: Duplicate our step-by-step free swot analysis template to set your team up for success. 
swot chart template preview of the analysis list: task on compiling information on all the SWOT items.

Some tips for collaborating on your SWOT template

Obtaining a holistic perspective on your project or organization can be challenging. Consider the following tips when collaborating with your team members through the SWOT template.

  • Identify what your organization does well and what sets it apart from competitors. This could include aspects of your people, products, assets, and processes. Consider your unique selling points and employee value proposition.
  • Be truthful and objective when identifying areas of vulnerability and your overall position in the market. What you consider a strength might be more commonplace than initially expected. Alternatively, certain elements might not be as value adding and should not be added.
  • Share your findings with colleagues to gather additional insights or identify any areas missed. You can add new members to the SWOT chart template and let them add task cards, leave comments and collaborate with you.
  • Keep updating your SWOT items on a recurring basis. Start new conversations when important changes happen or if marketing conditions drastically change.
🎁 Free resource: Duplicate our step-by-step free swot analysis template to set your team up for success. 

Our editable SWOT analysis template allows you to add new task cards under each element within the framework. Build out your strengths, weaknesses, threats and opportunities by leveraging the task management functionality.

The free SWOT analysis template can be copied unlimited times. Try it out for yourself and start defining the SWOT for your organization or next project!

SWOT template preview: summary of the different activities teams can complete to learn more about their strengths, weaknesses, opportunities and threats

Share this

Rock brings order to chaos with messaging, tasks,notes, and all your favorite apps in one space.