Choose Your Marketing Tools Wisely
It’s hard to manage marketing work when you constantly need to switch between apps. Roles across your marketing team need specialized tools to complete certain functions (i.e. design, SEO, video, or social media management). Nevertheless, for day-to-day communication and project management, it's best to keep things tidy and stay conscious about how many tools you really need.
When everything doesn't connect, you end up spending more time juggling tools than getting actual work done. Teams spend hours juggling email with a chat, internal project management, and a separate channel for clients and freelancers.
32% of professionals say inadequate or lack of communication is the biggest problem for any project and it’s not hard to see why. Too often, you need several tools for each client. All-in-one marketing tools for communications have more capabilities which means you can do more with just one tool.
Choosing your marketing tools wisely helps keep your team productive as information becomes more well-documented and easily accessible.
Why are too many marketing tools a bad thing?
It’s hard to keep track of information when communication is scattered across the web. Too often, you have to switch between apps to keep up with ongoing work, clients, and freelancers. With all this, staying organized at work becomes a project on top of your actual work.
Imagine juggling WhatsApp, Slack and email to communicate with your clients. It could also be that you have some documents on a file storage tool but others stored in the chat. Maybe your internal project management and workflows with clients live across different platforms to keep costs at bay.
Fractured communications strategies make it hard to share progress and collaborate. While these flows naturally occur, they are not actually productive. Here are two typical issues that happen when communications are scattered across multiple tools:
- More things for you to manage: You’re already bombarded with notifications, and more of them aren’t helpful. Constantly juggling between tools requires a lot of context switching. This can make you more stressed, less focused and give the feeling like work never really ends.
- It all costs time and money: When you’re paying for more tools that should help your productivity, those tools should make your job easier. Unfortunately, this isn’t always the case and could end up hurting your bottom line. This is especially true when all your tools operate with per-user pricing, which often leaves valuable collaborators such as clients and freelancers out of the equation.
All-in-one project management is the solution
The solution? Look for tools that offer all-in-one functionality. All-in-one tools save you time and stress by reducing the number of platforms and apps you need to use. This makes it easier to work with different clients and projects while still offering flexibility and functionality for different use cases and projects in your department or team.
All-in-one solutions save time and help you stay organized because they meet several needs at once. Think of combining documentation with project management, chat with tasks, or your CRM with project management. Marketing work involves a lot of moving parts, whether it's purely internal operations, work with clients or managing projects with freelancers. The tools you use should cover multiple needs at once so you can to keep up.
Some examples of all-in-one tools and the features they offer their users: Rock, Notion and Coda.
Collaboration and communication on Rock
Starting a new project with clients, partners or freelancers often requires too many tools that don’t easily connect to each other. This makes work between organizations unnecessarily difficult, time-consuming, and inefficient. To solve this, we built Rock which allows anyone to start collaborating on a project within seconds with messaging, task management, and everything related to a project in one space.
You can also link your favorite cloud storage apps such as Google Drive, Dropbox, OneDrive, Figma, Adobe and more to the files mini-app in Rock so everyone can access anything project-related, right from Rock. This prevents important information from being siloed in inboxes or folders.
Team members, clients, and freelancers can all make edits to projects or address feedback so all important information is stored in one dedicated project space.
Advanced note-taking with Notion
Notion is a tool that offers a team wiki for you and collaborators to store information for future reference. Like other all-in-one tools, you can have discussions with clients and your team members without leaving the platform.
Both Rock and Notion let you manage your to-do list with task boards; you can update your team members or clients on progress without clogging their inboxes with emails. Since these free marketing tools are more centralized, information is easier to find and keep organized.
Centralized information with Coda
Another all-in-one tool is Coda, which offers teams and freelancers a centralized place to keep their documents and spreadsheets. Instead of being forced to store information across different remote work tools, you can keep all your information where everyone can see it.
Coda also has different productivity and project management features within the platform, so you can reduce the number of things you’re juggling.
Make the most of marketing tools for communications
Using too many marketing tools to drive your collaboration efforts can cost you time and make work harder. Work becomes disorganized and tough to manage, while also eating away at your overall budget.
On the topic of saving time and money. If you are struggling to make sense of payments and tools your team is currently using, then a platform like NachoNacho can come in handy. This SaaS marketplace offers an all-in-one destination to manage your subscriptions, exclusive discounts, and discover new solutions.
With all-in-one collaboration, your work will be more effective and it'll be easier to get feedback. Remote work tools like Rock, Notion, and Coda can solve a lot of these challenges by streamlining your work, getting everybody on the same page, and making it easier to work on any marketing project.