AI has changed how agencies work, and new tools appear every month. It's hard to know which ones are worth your time. The wrong choice wastes money, but the right one saves hours every week.
The best marketing tools don't just help you work faster. They open up services you couldn't offer before. An agency that picks the right stack grows while others scramble to keep up.
"The agencies winning in 2026 aren't the biggest — they're the ones picking the right tools early." - Nicolaas Spijker, Marketing Expert
This list covers 15 marketing tools every agency should test this year. Each one solves a real problem for teams that create content, manage clients, or grow revenue. From AI coding to video automation, these tools cover the full agency workflow.
They span five categories: AI creation, design, video and audio, collaboration, and automation. Pick the category that matches your biggest gap and start there. You can always add more tools later as your team grows.

1. Claude + VS Code / Antigravity
AI coding has moved from a novelty to a daily workflow for agencies. Claude paired with VS Code gives you a powerful AI coding assistant. Google's new Antigravity IDE takes it further with a full agent-first development environment.
The industry calls this "vibe coding." You describe what you want in plain language and the AI writes the code. A dashboard that pulls client data from three sources? Done in hours, not weeks.
This matters because it unlocks custom solutions for your team and clients. You can build custom internal tools, reporting scripts, and simple apps without hiring a developer. Some agencies even sell these tools as a new service line.
Want to build a client portal or a briefing intake form? AI coding handles it and turns your agency from a service provider into a product builder. That's a powerful shift for any team looking at new revenue streams.
Common projects agencies build with AI coding include automated report generators, lead intake forms, and content calendars. Each one saves your team time and shows clients you can deliver beyond the usual scope. The barrier to building these tools has never been lower.
2. Midjourney
Midjourney generates on-brand photography from scratch using AI. No photo shoots, no stock libraries, no licensing fees. Describe what you need and get a unique image in seconds.
The real trick is creating a style profile so all images look consistent. Use Midjourney's built-in style references or a custom GPT that formats your prompts the same way every time. This gives your agency a signature visual style across every client project.
For agencies producing social media content, blog graphics, or ad creatives, Midjourney cuts production time down sharply. You skip the stock photo search and get exactly what you pictured. Clients notice the difference when every image feels custom-made rather than pulled from a generic library.
The quality keeps improving with each model update. Images that needed heavy editing a year ago now come out clean and ready to use. Build Midjourney into your creative process and your design team gains hours back every week.
3. Figma
Figma does far more than UX/UI design. Its component-based system and plugin library let design teams automate repetitive creative work at scale.
If your agency creates social media posts or paid ads for clients, Figma components save hours. Build a template once, then swap text, images, and colors for each variant. Plugins like Content Reel auto-fill designs with real data instantly.

The collaborative aspect matters too. Designers, copywriters, and clients all work in the same file in real time. Strong creative workflow feedback loops keep projects on track and cut revision cycles in half.
Figma's auto-layout and variable features let you build design systems that scale. Set up a client's brand system once and your whole team produces consistent assets from it, a level of speed and consistency that becomes hard to beat for competitors.
For agencies managing five or more client brands, this is critical. Without a design system, every new project starts from scratch. With one in place, new assets take minutes instead of hours to produce.
4. Nano Banana
Google's Nano Banana is an AI image editing model that plugs directly into tools like Adobe and Figma. Tell it what to change and it handles the edit while keeping everything else intact.
Need to swap a product into a lifestyle photo or change a background for a different campaign? Nano Banana does this in seconds rather than hours of manual work. The model understands context and keeps edits looking natural.
For agencies managing multiple brands or regional campaigns, this tool is a serious time saver. Take one hero image and create dozens of on-brand variations for different markets. Work that used to need a dedicated designer for each version now happens automatically.
The model comes in two versions: Nano Banana for fast, high-volume edits and Nano Banana Pro for more detailed work. Start with the standard version for most agency needs. Upgrade to Pro when a project needs pixel-perfect precision.
5. Sora
Sora from OpenAI generates video from text prompts. Describe a scene and the AI produces footage that looks professionally shot. No crew, no studio, no months of production.
For agencies, this opens up video content that was too expensive for most clients before. Short product demos, social media clips, and concept videos become fast and affordable. Even small-budget clients can get quality video content from your team.
Pair Sora with a solid script and you get a video production pipeline that runs in minutes. It won't replace high-end commercial production, but it covers the 90% of video needs that sit below that level. That's a huge upgrade for most agency clients.
Start by using Sora for concept videos and mood boards. Show clients a rough cut before investing in full production. This speeds up the approval process and reduces the risk of expensive reshoots later.
Combine Sora with ElevenLabs for a complete AI video pipeline. Sora produces the visuals and ElevenLabs adds the voiceover. Your team handles the script and creative direction while AI takes care of the heavy production work.
6. Rock
Rock combines team messaging, task management, notes, and file sharing in one place. What makes it stand out for agencies is that you can add external clients directly — all at one flat price.
Most collaboration software forces you to choose between internal chat and client-facing tools. Rock lets you run both in the same workspace. Create a topic for internal team discussions and another for client updates, all in one space.

"The best tool is the one your whole team actually uses, not the one with the longest feature list." - Nicolaas Spijker, Marketing Expert
For agencies juggling multiple clients, Rock kills the tool-switching tax. Messaging, task management, meeting notes, and files all live together. That means less time hunting for information and more time doing the actual work.
Good client management is what drives referrals and repeat business. Rock makes it simple to keep clients in the loop without flooding your inbox. One workspace per client, everything in one spot — that's how agencies scale without burning out their team.
For teams working across time zones, Rock supports remote work just as well as in-office setups. Async messaging keeps everyone aligned without forcing constant meetings. That flexibility helps agencies hire talent from anywhere while keeping communication tight.
7. Canva
Canva remains one of the most useful marketing tools for agencies producing high volumes of creative content. Templates, social media schedulers, and brand kits keep output consistent across dozens of client accounts.
Not every deliverable needs a custom design from scratch. Canva fills the gap for quick-turnaround assets like social media posts, presentations, and simple print materials. Your senior designers focus on high-value work while junior team members handle the rest in Canva.
The brand kit feature keeps every client's fonts, colors, and logos organized in one place. Anyone on the team can produce on-brand content without needing the style guide. That speeds up delivery and cuts revisions.
Canva also works well for client-facing presentations and reports. Build a report template once, update it monthly with fresh data, and export to PDF. It's faster than building slides from scratch every time.
8. Jitter
Jitter helps teams create animations and motion designs without advanced video editing skills. Import your designs from Figma and bring them to life with smooth transitions and effects.

Static designs only go so far on social media. Animated posts and ads get more attention and higher engagement rates. Jitter bridges the gap between a static design and a full video production.
For agencies, this means you can offer animated content as a service without hiring a motion designer. Your existing design team handles the basics using familiar Figma files. Save the specialized hires for complex projects that truly need them.
Pair Jitter with Figma for a smooth design-to-animation pipeline. Design your assets in Figma, animate key elements in Jitter, and export for social. Two tools, one workflow, better results for your clients.
9. SE Ranking
SE Ranking helps agencies manage SEO for multiple clients from one dashboard. Track keyword rankings, run site audits, and monitor competitors across every account you manage.
SEO work generates some of the highest-value results for agency clients. But tracking it across multiple accounts gets messy fast. SE Ranking's agency-friendly pricing and white-label reports solve both problems cleanly.

Use the keyword research tools to find new opportunities for clients. Then build a Content Marketing Funnel around those keywords to turn organic traffic into leads. The combination of SEO data and content strategy gives your agency a strong selling point.
White-label reporting lets you brand the dashboards and reports with your agency's logo. Clients see professional, clean reports without knowing which tool sits behind them. That builds trust and makes your agency look more polished.
SEO is one of the strongest ways to grow your client base organically. Position your agency as an SEO expert by using SE Ranking's data to pitch new keywords and content ideas. Clients love seeing opportunities backed by real numbers rather than guesswork.
10. CapCut
CapCut is the go-to tool for producing Reels, TikTok videos, and other short-form social content. Templates and trending effects let your team follow new formats without advanced editing skills.
UGC-style content performs best on most social platforms right now. CapCut makes it easy to produce these videos quickly and at scale. Your team stays on top of trends without spending hours learning new editing techniques.
For agencies managing social media for multiple clients, speed matters most. CapCut's template library and auto-caption features cut production time in half. That means more content, more reach, and better results for every client.
The auto-caption feature alone is worth using CapCut for. Captions boost engagement and make videos accessible to viewers watching without sound. Most agencies add them manually, which eats hours each week.
Build a batch production workflow for your social media clients. Gather raw clips on Monday and edit five to ten videos in CapCut. Schedule them for the week and move on. That kind of repeatable system lets you handle more clients without adding more editors.
11. N8n
N8n lets you build custom automations that connect your tools and speed up repetitive work. It's open-source, so you can host it yourself and keep full control over your data.
The big opportunity for agencies is that you can sell automations to clients too. Build a lead notification system, a content approval workflow, or an automated reporting pipeline. Then offer it as part of your service package winning new recurring revenue streams.
Pair N8n with your project management tools to automate status updates, deadline reminders, and client notifications. The time savings add up fast when you multiply them across all your accounts.
Common agency automations include auto-posting social content, sending weekly client reports, and syncing leads between platforms. Start with one automation that saves your team the most time. Then build from there as you learn the tool.
12. ElevenLabs
ElevenLabs produces AI voiceovers that sound natural and professional. Feed it a script, choose a voice style, and get broadcast-quality audio in minutes.
Agencies producing video content, podcasts, or presentations now skip the voiceover artist for routine projects. ElevenLabs handles explainer videos, product demos, and internal training materials quickly and at low cost.
The voice cloning feature lets you create a consistent brand voice for each client. Record a short sample and the AI generates unlimited content in that same voice. Pitch it alongside your video and podcast services as a natural add-on.
For agencies with global clients, the multilingual feature opens up new markets. Produce the same voiceover in 30 languages without hiring voice talent for each one. That's a service most competing agencies can't match.
Podcast production is another strong use case. Many agencies now produce branded podcasts for clients as a content marketing channel. ElevenLabs handles intro and outro voiceovers, ad reads, and extra audio — all without booking studio time.
13. Lovable
Lovable lets you build simple web apps and internal tools using AI. Describe what you want and Lovable generates a working app with a clean interface.
For agencies, this means you can prototype client ideas quickly without a full development team. Build a landing page, a simple calculator tool, or a lead capture app in hours. Clients see working results fast, which builds trust in your team.
It also works well for internal agency tools. Need a time tracker, a content calendar, or a briefing system? Lovable gets you most of the way there. Your team can then refine the details to match your exact workflow.
Combine Lovable with Claude and VS Code for more complex builds. Use Lovable for the front end and AI coding for the back-end logic. This two-tool approach gives small agencies the output of a full development team.
Client-facing prototypes are a strong selling tool during pitches. Build a working demo of what you're proposing instead of showing static mockups. Clients understand and trust a working prototype far more than a slide deck.
14. Freepik
Freepik has grown beyond stock images into video and image automation. The standout feature for agencies is bulk editing: change images for different regions, products, or campaigns automatically.
If your agency serves clients with multiple locations or product lines, Freepik saves massive amounts of time. Upload one hero asset and generate dozens of variations with different text, products, or backgrounds. Manual design work drops sharply.
This pairs well with Figma and Canva for a complete visual production pipeline. Use Figma for custom designs, Freepik for bulk variations, and Canva for quick social assets. That three-tool setup covers most creative needs an agency faces.
The AI-powered image generation tools compete well with Midjourney for certain use cases. When you need quick variations of an existing concept rather than a brand new image, Freepik often gets the job done faster.
For e-commerce clients, this is especially valuable. Product images need to change by season, region, and platform size. Freepik handles those bulk changes in a fraction of the time it takes to do them manually in Photoshop.
15. Framer
Framer lets agencies build beautiful, high-performing websites in record time. The visual editor produces clean code without the bloat of traditional website builders.
For agencies offering web services, Framer cuts project timelines significantly. What used to take weeks of development now takes days. The result looks custom, loads fast, and is easy for clients to update on their own.
Pair Framer with your existing design workflow for a fast website pipeline. Design in Figma, build in Framer, deliver to clients. The speed gives your agency a real edge when pitching web projects against slower competitors.
Framer's CMS and interaction features handle most marketing website needs. Blog sections, landing pages, and portfolio sites all work well. Save custom development for the rare projects that need truly complex functionality.
Performance matters for SEO, and Framer sites load fast out of the box. Your clients get a site that looks premium and ranks well without extra optimization work. That makes your agency's web service a stronger offer from day one.
"The tools you pick today shape the services you can offer tomorrow. Test everything, commit to what works." - Nicolaas Spijker, Marketing Expert
Marketing software for your agency: the bottom line
2026 is the year to test new marketing tools and explore what's possible. Every tool on this list solves a real problem for agencies looking to grow and deliver better services.
You don't need all 15 at once. Start with the ones that match your biggest bottleneck. Pick two or three, test them for 30 days, and measure the results.
The agencies that keep exploring new tools will grow. The ones that stick with their current stack risk being left behind. Choose your marketing tools wisely, build good habits around them, and watch your agency improve productivity month over month.
Make time each quarter to review your tool stack. Drop tools nobody uses, double down on the ones that save time, and test one new option from this list. That habit alone keeps your agency ahead of the curve.
The best agencies in 2026 won't be the biggest or the most funded. They'll be the ones that use smart productivity tips and the right tools to do more with less. Start testing today.


















































































